As a leading music publicist, and her finger on the pulse, Fiona Bloom advises and develops careers for some of the most recognized figures in music and entertainment. In Bloom’s 30+ year career, she has developed an expertise across most major segments within the industry; promotions, publicity, radio, event planning/venue booking, marketing, host, curator, lecturer, and tastemaker.
Fiona was instrumental in bringing Hip Hop to SXSW in the mid-90’s, curated International Hip Hop showcases at CMJ and A3C and did publicity for the first ever Hip Hop Film Festival H2O Odyessey. Billboard Biz even voted her as one of the Top 50 Twitterati and one of the Top Music Industry Characters You Need to Follow.
Fiona has both signed artists and developed successful campaigns while working with some of the most renowned record labels, including EMI, BMG, and TVT. She even worked with Pitbull and Lil Jon at the inception of their careers. Fiona was also founder of two influential hip hop labels; 3-2-1 (a subsidiary of Zero Hour) and Sub Verse, which helped launch the careers of the iconic MF DOOM as well as Blackalicious.
After working in the music industry for two decades, Fiona founded The Bloom Effect in 2007. Shortly after, she was named Top Consultant/Strategist of the Year by the National Association of Recording Industry Professionals (NARIP). She began to amass an impressive list of entertainment clients such as Blues Traveler, Simple Minds, Abe Partridge, Jack Barksdale, Raul Midón, Talisk, Buddy Red, The Waterboys, Gangstagrass, Hollis Brown, Bruce Sudano, The Zombies, Jonathan Butler, Anthony David, Tower of Power, Avery Sunshine, Bureau Export, BMG, Mack Avenue, Mascot Records, as well as AntiFragile, among others.
Today, The Bloom Effect has worked with over 1200 artists and has spearheaded over 2,000 events and showcases for artists, authors, fashion labels, and other lifestyle brands. Specifically, The Bloom Effect has carved a prominent space in music and entertainment in New York City and around the world.
Music entrepreneurship followed Bloom from childhood where she grew up in London, and lived across the street from the legendary Abbey Road Studios.
Prior to NY, Fiona was a widely popular radio personality in Atlanta, GA on WRFG 89.3FM and an assistant music director at WSTR 94.1 FM.
Fun Facts: Damon Dash sought her out when Roc-a-Fella was on the search for a publicist. She had a brief one minute interview with Jay-Z himself.
Idris Elba showed up to one of her parties and asked if he could send her his demos. She never got back to him (SMH)
She was the Voice behind the 1999 MTV Video Music Awards.
Former classically trained concert pianist and violinist.
Fiona prevails dauntless amongst the chaos of a constantly evolving industry, and remains just as passionate today as she was when she first began her ascend nearly four decades ago.
