CEO of RedHead Music

Motto: In show business, we see very quickly whether a project is a success or not. And that’s by the finances it generates. Advertising makes its own numbers, and failure to the client is basically non-existent. And this is the mistake and short-sightedness of marketing, which is bound to change with the advent of branded entertainment. Branded entertainment is the only meaningful future of advertising.

Antonín is also involved in branded entertainment — connecting brands and show business in cooperation with the largest advertising agencies such as McCann and Publicis. As a creative producer, he has created, for example, the successful TV series Adikts or the #jetovtobě platform for Vodafone with Ben Cristovao, which helped Sofian Medjmedj in his early career. Antonín also draws inspiration from global projects he creates for example for the Porsche brand in Los Angeles, where he lived for 3 years. He now manages his American production remotely from Prague.