Beefeater is a premium gin that is one of the few gins still distilled using the original method in the heart of London. It takes its name from the legend associated with the Tower Guardians, who are nicknamed ‘Beefeaters’. As these guardians are a great tradition in London, as is Beefeater gin, their symbol is depicted on every bottle of Beefeater gin. Beefeater gin is still made to the original recipe from the 1870s at the Beefeater Distillery. In the Czech Republic, Beefeater has been the best-selling gin for several decades.

Pernod Ricard Czech Republic was established in 2024 by separating from Jan Becher Karlovarská Becherovka, which had been part of the Pernod Ricard Group since 1997. The global Pernod Ricard Group currently ranks second among the world’s wine and spirits producers and sellers, offering 240 premium alcoholic beverage brands in more than 160 countries with a clear ambition to become the industry leader. In the Czech market we distribute more than 40 global premium alcohol brands. These include Ballantine’s, Jameson, Havana Club, Beefeater, Absolut, Chivas Regal, Martell, Olmeca, Malibu and other well-known quality spirits.