Henry’s Music / Praha Music Center

Brand manager / Product specialist

“Just because someone is a jerk doesn’t mean they’re not great to cooperate and work with.”

Jaroslav was a brand and product manager of major guitar brands for many years in the Czech Republic and Slovakia. The brands in his portfolio include Dunlop, D’addario, Marshall, Peavey, Mesa Boogie, Schecter Guitars and others. At the same time he worked as an influencer partner and communicator for Music City and Prague Music Center.

Over time, he has become brand manager of the new guitar brand Henry’s, where he develops the product portfolio, works with the marketing team and takes care of influencers from all over Europe. For him, music is a universal language that has the power to connect people and heal.

The experiences he would highlight in 2024 include the rediscovery of Paco de Lucía’s work, the country reinvention of Post Malone and the return of Extreme.