Jiří Hlinka studied theatre studies at the Charles University. Between 2000 and 2004 he was the editor of the cultural section of Hospodářské noviny. Since 2006 he has been working on marketing and communication of cultural events and festivals under the heading Smart Communication. Between 2008 and 2018 he was responsible for marketing and communication of the Rock for People festival. From 2021 until now he has been working on strategic development and partnerships in Park 360 in Hradec Kralove towards organizers and promoters of cultural and social events. He joined the FESTAS festival association on the 1st April, 2023.