Toyota Central Europe-Czech

PR Manager Toyota & Lexus

“We at Toyota love music. That’s why we’ve combined business with pleasure, and are helping the Rock for People festival reduce its carbon footprint. In fact, we’ve kind of made it Hydrogen for People. We’re introducing fans to new technologies between concerts and showing them that they can have fun without alcohol. In fact, we have our own non-alcoholic Drink & Drive bar at the festival.”

Jitka has more than 15 years of experience in marketing communications and PR. She picked up the ability to work under pressure in communications agencies before moving to Raiffeisen Building Savings Company. Today, she works for the Czech representative office of Toyota for the ninth year as Head of communication. What does this have to do with music? Surprisingly a lot. Such large companies regularly organize their own events and parties, which Jitka was involved in, selecting the performers. In addition, Toyota became an official partner of the Rock for People music festival two years ago.