Beatworx

Merchandiser

Statement: Even merchandising needs to follow trends, and if we want it to be successful, we need to approach it as a full-fledged brand that people will like and be interested in even outside the festival or event.

Kristýna specialises in designing clothing and accessories for music festivals. She has created six major collections for Let It Roll festival and smaller collections for Imagination, Frontline and Devastator festivals. She actively manages their sales and promotion both online and offline. She collaborates with artists and local brands and tries to bring current fashion trends into each collection.

Kristýna likes electronic music and drum and bass, but often reaches for something softer at home or in the car. Her heartthrob is Bonobo and recently she has had Maribou State on repeat. This year she most enjoyed Dukla’s concert at MeetFactory in Prague.