Universal Music

Head of Digital

Motto: Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. – Albert Schweitzer

Lucia currently works as Head of Digital for Universal Music, where she ensures that artists thrive on a variety of digital platforms.
She has always been drawn to culture, whether it was music, film, art or books.

She studied international relations in Slovakia and Paris, and while interning at the Ministry of Foreign Affairs, she realized she preferred a more dynamic environment in the commercial sector. So she took a brief internship at a lifestyle magazine in London, where her career path began to take clearer shape. After returning to Bratislava, Lucia was eager for a change of scenery, and after a year working in a digital agency, she moved to the Prague branch of Universal Music. She has always enjoyed finding out what’s new in the digital world and marketing, so she got excited about the opportunity to combine this curiosity with music, right at the time when digital streaming was starting in the Czech Republic. She was happy to contribute to the development of the digital music business in the Czech Republic and Slovakia, and has been doing so for almost 11 years now, because one really can’t abandon music that easily 🙂

What she enjoys most about music is what it can do, how it can evoke emotions, change the mood from minute to minute or bring back a distant memory and fill people with different feelings.