Targeta

Manager

“Every Czech is a musician and a potential donor.”

Martina Loneková focuses on connecting culture and business, drawing on her professional experience in both fields. She studied management at Janáček Academy of Performing Arts and, in addition to theatre projects, she has led or participated in marketing and fundraising of music, audiovisual and art projects. She has gained insight into the world of business and marketing thanks to many years of work in multinational corporations and creative production and event agencies.

In 2021, she founded Targeta, an agency that helps companies with cultural sponsorship and provides training in cultural non-grant fundraising.

Martina spent her childhood between the Philharmonic and Opera out of obligation, her teenage years at a rock club out of resistance, and in adulthood, she listens to music voluntarily, often and with pleasure.