Graduate of the University of South Wales in Popular and Commercial Music. Singer, record producer and beatmaker performing under the pseudonym Petrofski, whose domain is a combination of retro aesthetics with a modern electronic-dance sound and melodic songs. He is the Head of Digital at SUPRAPHON, the largest Czech music label, where he is responsible for the strategic development of the digital department and its management. Previously, he worked as a media analyst in the sales and licensing department of INTERGRAM. His life intersects with everything around music and its creation, pop culture & technology.